Do you collect e-mail addresses from your customers? If you don't, START TODAY! You can start as simple as putting out a nice looking notebook at your counter and having people write down their e-mail addresses. Write at the top of each page - "E-Mail Sign Up for Coupons and Specials".
It does NOT matter if you do not have an e-mail program in place yet. Start collecting these addresses NOW. They are worth their weight in gold ! Get a collection together, so when you start your e-mail campaign you can hit the ground running with a list ready to go.
Ways to Build Your E-Mail List:
- Notebook at your counter
- Quickbooks Point of Sale Program allows you to collect them as you ring up customers
- Other Computer Register programs allow you to collect them as you ring up customers
- Start with your Family and Friends e-mail list
- Put a "Join our E-Mail List" widget on your web-site
- Use all e-mails from any of your business e-mail services like Yahoo Mail or Google Mail
- Put a fishbowl or collection box for business cards at your business for some type of weekly or monthly drawing
- On the next postcard you send out, tell your customers they will get 25% off one item in your store or site or business for signing up on your e-mail list
- Use same type of offer on your next newsletter
- Use "word of mouse" - send e-mails to your existing list and make them an offer they can pass along to their friends - friends bring in coupon to get % off if they sign up on your e-mail list
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