Thursday, February 26, 2009

Big Green Purse Book by Diane Maceachern

Big Green Purse book by Diane Maceachern
~ Using Your Spending Power to Create a Cleaner, Greener World ~

This book is jam-packed with 413 pages of how you can spend your dollars wisely in 25 key commodities where your dollars can have the most impact plus dozens of other areas where you can make better choices for your environment and our world. This is a must read, a must buy, family resource book !

"MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book:

•targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference;

•provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support;

•encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and

•differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly."

Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?" "

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